SanaExpert | Brand and Amazon Store
SanaExpert is a brand that produces dietary supplements and distributes them in several European countries.
INTRODUCTION
During the many years of work on the brand, many versions of the labels have been developed, as well as many online shop versions. With so many products and multiple language versions, it is difficult to stay true to one visual version. Since February 2024, I have been trying to get the design of the brand right, which deserves rapid recognition and increased sales, and this has led me to reorganise and rebuild the sales channel Amazon.
THE MAIN CHALLENGE
The biggest challenge in creating a new look for the Amazon store for SanaExpert products was the lack of consistency in the look of the existing labels, which vary in shape and colour. In this case, it is difficult to have a uniform background and graphic elements. I opted for vibrant colour and elements that stand out from the competition.
Elements and colours have been applied to all products, from the overall look of the shop to product images and information leaflets.
Working on such a large, international project is a challenge; what is the norm in one country may not be so appealing in another. Hundreds of files, images, mockups. The team still has a lot of work to do, but every confirmation that the material is OK and has been accepted is another reason to be happy.
